Simple Tips for Tracking How Customers Find You
September 2, 2009 (last updated September 17, 2009)
I received a call one day from a prospect that began, “My Website isn’t working. I’m not getting any calls from it.”
After talking with him for a few minutes, I learned that he really didn’t know if his Website was working or not because he wasn’t keeping track of how prospective clients found him.
Keeping track of inquiries is important for two reasons: One, it lets you see if your various marketing tactics are working and two, it eliminates guesswork.
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